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January 15, 20268 min readReplay for Sales

Replay for Sales Enablement: Building Demo UIs from Video Walkthroughs

R
Replay Team
Developer Advocates

TL;DR: Replay empowers sales teams to rapidly build interactive demo UIs from product walkthrough videos, accelerating deal cycles and improving customer engagement.

Stop Building Slides: Replay for Sales Enablement#

Sales demos are the lifeblood of any software company. But building engaging, interactive demos is time-consuming, often requiring engineering resources and bespoke environments. Static slide decks and pre-recorded videos are passive experiences that fail to capture the dynamic nature of your product. What if you could turn existing product walkthrough videos into fully functional, interactive demo UIs in minutes? That's the power of Replay.

Replay leverages behavior-driven reconstruction, analyzing video to understand user interactions and generate working code. This means sales teams can quickly create personalized, interactive demos tailored to specific customer needs, without writing a single line of code themselves.

The Problem: Static Demos Don't Sell#

Traditional sales demos often fall short:

  • Lack of Interactivity: Customers can't explore the product themselves.
  • Time-Consuming Development: Building custom demos requires significant engineering effort.
  • Difficult to Personalize: Static content can't be easily adapted to individual customer requirements.
  • Outdated Content: Demos quickly become obsolete as the product evolves.

These limitations lead to disengaged prospects, longer sales cycles, and ultimately, lost deals.

Replay: Turning Video into Interactive Experiences#

Replay solves these problems by enabling sales teams to create interactive demos from existing product walkthrough videos. Instead of relying on static slides or pre-recorded videos, Replay reconstructs the UI and user interactions, allowing prospects to actively engage with the product.

Here's how Replay works:

  1. Upload a Product Walkthrough Video: Replay analyzes the video to identify UI elements, user actions, and data inputs.
  2. Behavior-Driven Reconstruction: Replay uses Gemini to understand the intent behind each interaction, reconstructing the UI and logic accordingly.
  3. Interactive Demo UI Generation: Replay generates a fully functional, interactive demo UI that prospects can explore.
  4. Customization and Personalization: Sales teams can easily customize the demo UI to match specific customer requirements.

This approach offers several key advantages:

  • Rapid Demo Creation: Create interactive demos in minutes, not days or weeks.
  • No Coding Required: Sales teams can build demos without any engineering assistance.
  • Personalized Experiences: Tailor demos to individual customer needs and pain points.
  • Up-to-Date Content: Easily update demos as the product evolves.

Key Features for Sales Teams#

Replay offers a range of features specifically designed to empower sales teams:

  • Multi-Page Generation: Reconstruct entire product flows, not just single screens.
  • Supabase Integration: Connect to your existing Supabase database to populate demos with realistic data.
  • Style Injection: Customize the look and feel of the demo UI to match your brand.
  • Product Flow Maps: Visualize user journeys and identify key interaction points.

Building a Demo UI with Replay: A Step-by-Step Guide#

Let's walk through the process of building a demo UI from a product walkthrough video using Replay.

Step 1: Upload Your Video

Upload your product walkthrough video to the Replay platform. Replay supports a variety of video formats and resolutions.

📝 Note: The quality of the video will impact the accuracy of the reconstruction. Ensure your video is clear and well-lit.

Step 2: Replay Analyzes the Video

Replay analyzes the video, identifying UI elements, user actions, and data inputs. This process typically takes a few minutes, depending on the length and complexity of the video.

Step 3: Review and Refine the Reconstruction

Once the analysis is complete, Replay presents a reconstructed UI. Review the UI and make any necessary adjustments. You can manually adjust the position and size of UI elements, correct any misidentified actions, and add or remove elements as needed.

Step 4: Integrate with Supabase (Optional)

If you want to populate your demo UI with realistic data, you can connect Replay to your Supabase database. This allows you to dynamically display data from your database in the demo UI.

Step 5: Customize the Style

Customize the look and feel of the demo UI to match your brand. You can adjust the colors, fonts, and other styling elements to create a cohesive and professional experience. Replay allows you to inject custom CSS to achieve the desired styling. For example:

css
/* Example: Change the primary button color */ .primary-button { background-color: #007bff; color: white; }

Step 6: Generate the Interactive Demo UI

Once you're satisfied with the reconstruction and customization, generate the interactive demo UI. Replay generates a fully functional UI that prospects can explore.

Step 7: Share and Track Performance

Share the demo UI with your prospects and track their engagement. Replay provides analytics that allow you to see how prospects are interacting with the demo, identify areas of interest, and measure the effectiveness of your sales efforts.

Replay vs. Traditional Demo Creation Methods#

FeatureStatic SlidesPre-Recorded VideosCustom-Built DemosReplay
Interactivity
Development TimeLowLowHighLow
PersonalizationLimited
Up-to-Date ContentRequires Effort
CostLowLowHighLow
ScalabilityHighHighLowHigh
Video Input
Behavior Analysis

Code Example: Fetching Data from Supabase#

Here's an example of how you can fetch data from your Supabase database and display it in your demo UI:

typescript
// Example: Fetching users from Supabase import { createClient } from '@supabase/supabase-js'; const supabaseUrl = 'YOUR_SUPABASE_URL'; const supabaseKey = 'YOUR_SUPABASE_ANON_KEY'; const supabase = createClient(supabaseUrl, supabaseKey); const fetchUsers = async () => { const { data, error } = await supabase .from('users') .select('*'); if (error) { console.error('Error fetching users:', error); return []; } return data; }; // Use the fetched data to populate your UI const users = await fetchUsers(); console.log(users);

💡 Pro Tip: Use Replay's Supabase integration to create dynamic and engaging demos that showcase the real-world value of your product.

Benefits of Using Replay for Sales Enablement#

  • Increased Sales Conversions: Interactive demos lead to more engaged prospects and higher conversion rates.
  • Shorter Sales Cycles: Rapid demo creation accelerates the sales process.
  • Improved Customer Engagement: Personalized demos create a more compelling and relevant experience for prospects.
  • Reduced Engineering Costs: Sales teams can build demos without requiring engineering resources.
  • Enhanced Sales Productivity: Sales reps can focus on selling, not building demos.

⚠️ Warning: Replay relies on the quality of the input video. Ensure your videos are clear, well-lit, and demonstrate the key features of your product.

  • Drive more leads
  • Increase conversions
  • Improve customer satisfaction

Real-World Use Cases#

  • Personalized Product Tours: Create custom product tours tailored to specific customer needs and pain points.
  • Competitive Demos: Showcase your product's advantages over competitors by highlighting key features and benefits.
  • Feature Deep Dives: Create interactive demos that focus on specific features or use cases.
  • Training and Onboarding: Use Replay to create interactive training materials for new customers and employees.
  • Proof of Concept (POC) Environments: Quickly generate POC environments for prospective clients to showcase the value of your solution.

Frequently Asked Questions#

Is Replay free to use?#

Replay offers a free tier with limited features. Paid plans are available for users who require more advanced functionality and higher usage limits. Check the Replay pricing page for details.

How is Replay different from v0.dev?#

While v0.dev focuses on generating UI components from text prompts, Replay analyzes video to understand user behavior and reconstruct entire product flows. Replay understands what users are trying to do, not just what they see. Replay also offers integrations with Supabase and other tools, making it a more comprehensive solution for building interactive demos.

What types of videos can I use with Replay?#

Replay supports a variety of video formats, including MP4, MOV, and AVI. The video should be clear, well-lit, and demonstrate the key features of your product. Screen recordings are ideal, but videos of physical devices can also be used.

Can I edit the code generated by Replay?#

Yes, you can edit the code generated by Replay. The generated code is clean and well-structured, making it easy to customize and extend.

What if Replay makes a mistake in the reconstruction?#

Replay provides tools for manually correcting any errors in the reconstruction. You can adjust the position and size of UI elements, correct any misidentified actions, and add or remove elements as needed. The more you refine the reconstruction, the better the final result will be.


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