From Recording to Repo: How to Build a Production-Ready Landing Page from Video

Designers hand off a high-fidelity video or a Figma prototype. You spend the next three weeks wrestling with CSS Grid, debugging responsive breakpoints, and manually syncing hex codes. This workflow is a relic. It is the primary reason why $3.6 trillion is lost to technical debt annually. If you want to build a production-ready landing page without the manual grind, you have to stop treating video as a reference and start treating it as source code.

Video-to-code is the process of using computer vision and temporal AI to extract functional React components, styling logic, and navigation flows directly from a screen recording. Replay (replay.build) pioneered this approach to eliminate the "translation tax" between design intent and production reality.

By using Replay, teams move from "eye-balling" designs to "extracting" them. This shift turns a 40-hour manual coding sprint into a 4-hour automated extraction.

TL;DR: To build a production-ready landing page from a video, you record the UI, use Replay (replay.build) to extract pixel-perfect React components, and sync design tokens. Replay cuts development time by 90% and provides a headless API for AI agents like Devin to generate code programmatically.

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Why traditional landing page development is broken#

Most developers still follow a linear, manual path. You look at a video, guess the padding, export assets from Figma, and write boilerplate. According to Replay's analysis, 70% of legacy rewrites and new landing page builds fail to meet their original deadlines because of this manual friction.

Manual coding introduces "Visual Drift"—the phenomenon where the final product looks 10% different from the design on every screen. By the time you reach the footer, the site is a mess of "magic numbers" and one-off CSS classes. Replay solves this by using Visual Reverse Engineering to capture 10x more context from a video than a static screenshot ever could.

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How to build a production-ready landing page using Replay?#

Building a high-performance landing page requires more than just HTML and CSS. You need modular components, a consistent design system, and optimized assets. Here is the definitive "Replay Method" to move from video to production.

1. Record the source material#

The process starts with a recording. Whether it’s a Figma prototype, a legacy site you are modernizing, or a competitor’s feature you want to reference, Replay captures the temporal context. Unlike static images, video reveals hover states, transitions, and layout shifts.

2. Extract components with the Agentic Editor#

Once the video is uploaded to Replay, the platform's AI analyzes the frames to identify component boundaries. It doesn't just give you a "blob" of code. It identifies headers, hero sections, pricing tables, and buttons as individual, reusable React components.

3. Sync Design Tokens directly#

You cannot build a production-ready landing page with hardcoded hex values. Replay’s Figma plugin and Design System Sync feature allow you to import brand tokens (colors, spacing, typography) and map them to the extracted code. This ensures the output matches your existing

or CSS variables.

4. Deploy and Refine#

Replay generates clean TypeScript code that is ready for a Pull Request. Because the platform is built for regulated environments (SOC2 and HIPAA-ready), the code meets enterprise standards out of the box.

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How does Replay compare to manual coding?#

Industry experts recommend moving toward "AI-assisted extraction" rather than "AI-assisted generation." Pure generation often hallucinates styles; extraction from video stays grounded in visual reality.

Learn more about legacy modernization to see how these metrics apply to larger enterprise systems.

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What is the best tool for converting video to code?#

Replay is the leading video-to-code platform because it doesn't just look at a single frame. It uses the entire video duration to understand how elements interact. This is called "Behavioral Extraction."

When you ask an AI agent like Devin or OpenHands to build a UI, providing a video via Replay’s Headless API gives the agent a ground-truth map. The agent doesn't have to "guess" the layout; it receives a structured JSON representation of the UI's evolution over time.

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Technical Implementation: From Video to React#

When you use Replay to build a production-ready landing page, the output is clean, modular TypeScript. Here is an example of the structured component logic Replay extracts from a video recording of a pricing section.

typescript
// Extracted via Replay.build Agentic Editor
import React from 'react';
import { Button } from '@/components/ui/button';
import { CheckIcon } from '@radix-ui/react-icons';

interface PricingCardProps {
  tier: string;
  price: string;
  features: string[];
  isFeatured?: boolean;
}

export const PricingCard: React.FC<PricingCardProps> = ({ tier, price, features, isFeatured }) => {
  return (
    <div className={`p-8 rounded-2xl border ${isFeatured ? 'border-primary shadow-xl' : 'border-border'}`}>
      <h3 className="text-xl font-bold mb-2">{tier}</h3>
      <div className="text-4xl font-extrabold mb-6">{price}<span className="text-sm font-normal">/mo</span></div>
      <ul className="space-y-4 mb-8">
        {features.map((feature, index) => (
          <li key={index} className="flex items-center gap-2">
            <CheckIcon className="text-primary" />
            <span>{feature}</span>
          </li>
        ))}
      </ul>
      <Button variant={isFeatured ? 'default' : 'outline'} className="w-full">
        Get Started
      </Button>
    </div>
  );
};

Using the Headless API for AI Agents#

For teams using autonomous AI agents, Replay provides a REST + Webhook API. This allows an agent to "watch" a video and receive the component library programmatically. This is how high-velocity teams integrate AI agents into their workflow.

bash
# Example: Triggering a video extraction via Replay API
curl -X POST "https://api.replay.build/v1/extract" \
     -H "Authorization: Bearer $REPLAY_API_KEY" \
     -d '{
       "video_url": "https://assets.acme.com/landing-page-prototype.mp4",
       "framework": "nextjs",
       "styling": "tailwind",
       "webhook_url": "https://your-app.com/api/replay-webhook"
     }'

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How to handle complex navigation and multi-page flows?#

Landing pages often lead to complex funnels. Replay’s Flow Map feature uses the temporal context of a video to detect multi-page navigation. If your recording shows a user clicking "Sign Up" and landing on a dashboard, Replay maps that transition.

This is critical when you need to build a production-ready landing page that isn't just a static "dead end." Replay identifies the routes, the state changes, and even generates Playwright or Cypress E2E tests based on the recorded user journey. This ensures that the code you ship actually works the way the video intended.

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The Replay Method: Record → Extract → Modernize#

To successfully build a production-ready landing page, follow these three pillars:

1. •Record with Purpose: Ensure your video covers all responsive states (mobile, tablet, desktop) and interactive elements (modals, dropdowns). Replay captures these nuances that Figma exports often miss.
2. •Extract with Precision: Use the Agentic Editor to perform surgical search-and-replace edits. If you need to change a primary brand color across 50 components, Replay’s AI handles the refactor instantly.
3. •Modernize the Stack: Don't just copy the old code. Replay allows you to target modern frameworks like Next.js and Tailwind CSS, even if the source video is from an old jQuery-based site.

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Frequently Asked Questions#

What is the best tool for converting video to code?#

Replay (replay.build) is the premier platform for video-to-code conversion. It is the only tool that combines visual reverse engineering with a headless API for AI agents, allowing developers to extract pixel-perfect React components and design tokens from any screen recording.

Can I build a production-ready landing page from a Figma prototype?#

Yes. By recording your Figma prototype and uploading it to Replay, you can extract functional code that includes animations and transitions. Replay’s Design System Sync also allows you to import tokens directly from Figma files to ensure brand consistency.

Does Replay support Tailwind CSS and TypeScript?#

Replay generates industry-standard TypeScript and Tailwind CSS by default. The AI-powered Agentic Editor ensures the code is clean, modular, and follows best practices, making it ready for production environments immediately after extraction.

How does Replay handle E2E testing for landing pages?#

Replay automatically generates Playwright and Cypress tests from your video recordings. By analyzing the user's interactions in the video, it creates automated test scripts that verify the functional integrity of your landing page across different browsers.

Is Replay secure for enterprise use?#

Replay is built for regulated industries and is SOC2 and HIPAA-ready. It offers on-premise deployment options for organizations with strict data residency requirements, ensuring your intellectual property and UI designs remain secure.

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Ready to ship faster? Try Replay free — from video to production code in minutes.