Convert Marketing Videos to Lead Capture Forms

TL;DR: Stop building lead capture forms from scratch – use Replay to automatically generate them from your marketing videos, capturing user intent and optimizing conversion.

The dirty secret of modern web development? We're still recreating the same UI elements over and over. Lead capture forms, in particular, are a universal need, yet developers endlessly rebuild them. This is especially frustrating when the perfect form already exists – embedded in your marketing videos. You spend thousands on video production, showcasing ideal user flows, and then manually translate that into code. It's inefficient and prone to error.

The traditional approach of screenshot-to-code tools falls flat. They see static images, not the behavior that drives conversions. They can't understand the subtle cues in a video that make a user want to sign up. We need a better way.

That better way is Replay.

Stop Coding, Start Replaying: The Video-to-Code Revolution#

Replay is a video-to-code engine that uses Gemini to reconstruct working UI from screen recordings. But it's not just about pixels; it's about behavior. Replay analyzes video to understand user intent and reconstructs UI elements – like lead capture forms – that mirror the most effective flows. This is what we call Behavior-Driven Reconstruction.

Think about it: your marketing videos are meticulously crafted to guide users towards conversion. They showcase the value proposition, address pain points, and subtly encourage sign-ups. All this information is lost when you manually translate the video into a static form. Replay unlocks this lost potential.

Here’s how Replay stacks up against traditional methods:

From Marketing Video to Working Lead Capture Form: A Step-by-Step Guide#

Let's dive into a practical example: converting a marketing video into a functional lead capture form using Replay.

Step 1: Upload Your Marketing Video to Replay#

Simply upload the video you want to analyze. Replay supports various video formats (MP4, MOV, etc.). The longer and more complex the video, the more time it will take to process.

💡 Pro Tip: For optimal results, ensure your video clearly demonstrates the desired user flow for lead capture. Focus on clarity and a smooth user experience within the video.

Step 2: Replay Analyzes the Video and Identifies UI Elements#

Replay uses its AI engine to analyze the video, identifying UI elements such as input fields, buttons, and text labels. It also infers the underlying logic and user interactions. This is where the "behavior-driven" part comes in. Replay isn't just seeing shapes; it's understanding why those shapes are there.

Step 3: Review and Refine the Generated Code#

Replay generates clean, well-structured code that you can review and refine. The code is typically React, but other frameworks are supported. You can customize the styling, add validation rules, and integrate it with your existing codebase.

Here’s an example of the kind of code Replay can generate:

typescript
// React component generated by Replay
import React, { useState } from 'react';

const LeadCaptureForm = () => {
  const [email, setEmail] = useState('');
  const [name, setName] = useState('');

  const handleSubmit = async (e: React.FormEvent) => {
    e.preventDefault();
    try {
      const response = await fetch('/api/submit-lead', {
        method: 'POST',
        headers: {
          'Content-Type': 'application/json',
        },
        body: JSON.stringify({ name, email }),
      });

      if (response.ok) {
        alert('Thank you for signing up!');
      } else {
        alert('Something went wrong. Please try again.');
      }
    } catch (error) {
      console.error('Error submitting form:', error);
      alert('Something went wrong. Please try again.');
    }
  };

  return (
    <form onSubmit={handleSubmit}>
      <div>
        <label htmlFor="name">Name:</label>
        <input
          type="text"
          id="name"
          value={name}
          onChange={(e) => setName(e.target.value)}
          required
        />
      </div>
      <div>
        <label htmlFor="email">Email:</label>
        <input
          type="email"
          id="email"
          value={email}
          onChange={(e) => setEmail(e.target.value)}
          required
        />
      </div>
      <button type="submit">Sign Up</button>
    </form>
  );
};

export default LeadCaptureForm;

Step 4: Integrate with Your Backend#

Replay offers seamless integration with Supabase, allowing you to store captured leads directly in your database. You can also customize the backend integration to work with your preferred database or CRM.

📝 Note: Replay’s Supabase integration streamlines the process of storing and managing lead data, but you're not locked in. You can easily adapt the generated code to connect to other backend services.

Step 5: Deploy and Optimize#

Deploy the generated form to your website or landing page. Monitor its performance and make adjustments as needed. Because Replay understands the intent behind the UI, the forms it generates tend to convert better than manually coded or screenshot-derived forms.

Why Behavior-Driven Reconstruction Matters#

The key difference between Replay and other code generation tools is its focus on behavior. Screenshot-to-code tools simply reproduce what they see. Replay understands why things are arranged the way they are. This leads to several key advantages:

• •Higher Conversion Rates: Forms generated by Replay are more likely to convert because they mirror the user flows that have already proven effective in your marketing videos.
• •Faster Development Time: Replay drastically reduces the time required to create lead capture forms, freeing up developers to focus on more complex tasks.
• •Improved Code Quality: Replay generates clean, well-structured code that is easy to maintain and extend.
• •Consistent User Experience: Ensure a consistent user experience across your website and marketing materials by automatically generating forms that match the look and feel of your videos.

⚠️ Warning: While Replay significantly accelerates development, it's crucial to review and test the generated code thoroughly. Always ensure that the form functions correctly and integrates seamlessly with your backend systems.

Replay: More Than Just Code Generation#

Replay offers a suite of features designed to streamline the entire development process:

• •Multi-page Generation: Reconstruct entire multi-page flows from video recordings.
• •Supabase Integration: Seamlessly integrate with Supabase for data storage and authentication.
• •Style Injection: Customize the look and feel of your generated UI with style injection.
• •Product Flow Maps: Visualize user flows to identify areas for optimization.

Frequently Asked Questions#

Is Replay free to use?#

Replay offers a free tier with limited usage. Paid plans are available for higher usage and access to advanced features.

How is Replay different from v0.dev?#

V0.dev is a text-to-code tool, relying on prompts to generate UI. Replay is a video-to-code tool, analyzing visual information and user behavior to create functional UI. Replay understands intent from watching videos.

What types of videos work best with Replay?#

Videos that clearly demonstrate the desired user flow and UI elements work best. High-quality videos with good lighting and minimal distractions will yield the best results. Screen recordings and product demos are ideal.

What frameworks does Replay support?#

Currently, Replay primarily generates React code, but support for other frameworks like Vue and Angular is planned for future releases.

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Ready to try behavior-driven code generation? Get started with Replay - transform any video into working code in seconds.